The idea was to upload one comic episode every day on Facebook and at the end of week, all the episodes summed up to tell a compelling story highlighting the product benefit. This story is about a train robbery where finally the protagonist escapes because of the advantages of using a particular product.
This professional campaign titled 'Train robbery' was published in India in December, 2016. It was created for the brand: Glow Slim, by ad agency: SoS Ideas. This Digital medium campaign is related to the Beauty industry and contains 7 media assets. It was submitted almost 7 years ago.
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Director: Sourya Deb
Art Director: Koushik Jana
Copywriter: Sourya Deb
Illustrator: Harsho Mohan Chattoraj
Published: December 2016