Description
This powerful ad campaign captures Virat Kohli during a pivotal moment in his career, where he’s seen wearing the Whoop fitness band. The ad emphasizes Kohli’s commitment to training, recovery, and peak performance, with the tagline "Train like a champion. Recover like a pro. Perform like a GOAT." The Whoop fitness band is presented as an essential tool for athletes to monitor their health data and unlock their full potential. With a focus on performance analytics and recovery, this campaign not only promotes the brand's value but also positions Whoop as a trusted companion for top-tier athletes like Kohli. Through this campaign, Whoop reinforces its role in helping individuals achieve their goals by combining advanced technology with athletic dedication.
This student campaign titled 'Train like a champion. Recover like a pro. Perform like a GOAT' was published in Australia in April, 2025. It was created for the brand: Whoop, by ad school: RMIT University. This Digital and OOH Outdoor media campaign is related to the Fitness industry and contains 1 media asset. It was submitted 17 days ago.
Credits
Created by Kyle Wu
