Train, Toys, Impact, House

Agency: Grey


The ‘Making change happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which? has had on our lives since it was founded, and to rally support for current campaigns. This is the first time the organisation has put significant advertising spend specifically to raise public awareness about their role as a campaigner. Various executions highlight how historically Which? successfully campaigned for the introduction of seatbelts in cars and for lead paint to be banned in children’s toys.
There is also an execution highlighting a new Which? campaign urging consumers to share their train pain and reveal the true, human cost of delayed trains. This evidence will be used by Which? to put pressure on the Government to force improvements and hold rail companies to account.
The ads are part of a wider campaign which launched earlier this year, with the first execution calling for action on dangerous appliances that could cause house fires.
The copy-rich ads highlight the philosophy that has guided Which? since 1957: ‘Keep Questioning’, with regard to products and any issues that affect consumers.

This professional campaign titled 'Train, Toys, Impact, House' was published in United Kingdom in June, 2018. It was created for the brand: Which?, by ad agency: Grey. This Print medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted about 4 years ago.


Advertising Agency: Advertising Agency: Grey London, UK
Deputy Executive Creative Directors: Nick Rowland
Copywriters: Jess Little, Georgia Horrocks, Joesph Arnold, Sam Haynes
Art Directors: Terry O’Neill, Matthew Kennedy, Nathan Holley, John Gibson
Client Leadership Team: Eldar Chen, Ryan Lacey, Nathan Gainford
Creative Producer: Glen McLeod
Planners: Bhavin Pabari, Gilliam Cauldwell-Dunn
Media Agency: MC&C


iStock Essentials

A video material in which a circ...

Artist: yuki hayashi

iStock Signature

Sunset over the main road on whi...

Artist: Milan Markovic

iStock Signature

Aerial top view Tugboat pushing ...

Artist: Suriyapong Thongsawang

iStock Essentials

Beautiful smiling grey-haired wo...

Artist: Sergii Kozii

iStock Signature

Choosing which designs to releas...

Artist: mihailomilovanovic

iStock Essentials

Aerial 4k Sandy Beach with cryst...

Artist: Alp Galip

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.