We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.
This professional campaign titled 'Train, Deer, Sea' was published in Bulgaria in October, 2016. It was created for the brand: Audi, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva