A campaign developed for the Google's Creative Challenge ("Desafio Criativo do Google"), a student contest for students of ESPM wich happened in 2019. The goal of the briefing was to talk about the mortality of young black people in Brazil. We decided to use Google Translate to create the project #translatethatmatters (#traduçãoqueimporta), bringing informations about the racism in our country: in every 23 minutes, a young black person dies in Brazil.
This student campaign titled '#traduçãoqueimporta' was published in Brazil in May, 2019. It was created for the brand: Google, by ad school: ESPM. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 2 years ago by Copywriter: Gláucia Anna Theves of Student.
Advertising School: ESPM, Porto Alegre, Brazil
Art Director: Kássia Alves
Copywriter: Gláucia Theves