Brawny Towels asked Wounded Warriors to define "what it means to be tough." Their responses were illustrated into pieces of word art.
This professional campaign titled 'Tough to the core' was published in United States in July, 2014. It was created for the brand: Brawny, by ad agency: Moxie. This Print medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted about 8 years ago.
Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb