Giants Take Action

Agency: JOAN Creative


Giants can be anyone, of any age, from anywhere. To support people taking action in a world where others are just talking, commenting and posting, the Brawny® brand and JOAN Creative are launching a powerful new platform, Giants Take Action™. The first campaign under this platform focuses on responses to coronavirus, with The Brawny® Giants Initiative calling for nominations of local giants across the country via TV, OLV and social media.
“The Brawny® brand has always stood for strength. We believe that strength lies not in what we say, but in what we do,” said Katie Kolesky, Senior Director of Brand Building, Brawny®. “Those people who see challenges and rise up to the occasion – taking action to solve problems – we consider these people to be giants. The Brawny® Giants Initiative celebrates and supports the strength demonstrated by individuals who are taking action during this pandemic.” Additional Giants Can Be Nominated at

This professional campaign titled 'Giants Take Action' was published in United States in May, 2020. It was created for the brand: Brawny, by ad agency: JOAN Creative. This Integrated medium campaign is related to the House, Garden and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: JOAN Creative, New York, USA
CEO: Lisa Clunie
CCO: Jaime Robinson
ECD: Dan Lucey
Managing Director: Sarah Collinson
Strategy Director: Chris Turney
Creative: Claire Wyatt
Creative: Sophia Moore
Account Exec: Raelyn Martin
Producer: Eric Davies
Production Company: JOAN Studios
Head of JOAN Studios: Daniel Marin
Editorial: JOAN Studios
Editor: Tyrone Rhabb


iStock Essentials

portrait of a strong muscular se...

Artist: Volodymyr Malovanyi

iStock Signature

4k video footage of a young attr...

Artist: LumiNola

iStock Signature

Boxer preparing for training

Artist: selected-takes

iStock Essentials

Beautiful sport girls are engage...

Artist: Artur Osypian

iStock Signature

4K X-Ray of Human Muscle | Stoc...

Artist: ozanun

iStock Essentials

animation loop biceps

Artist: sebastian coll

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.