Mercury Cider

Tough Tap

Agency: BBDO


The Mercury Cider Tough Tap—if you’re tough enough to pour it, you’re tough enough to drink it. This hard-to-pour cider tap was installed in the toughest pubs, bars and events across Australia in the ultimate challenge of toughness.

This professional campaign titled 'Tough Tap' was published in Australia in December, 2016. It was created for the brand: Mercury Cider, by ad agency: BBDO. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Evan Roberts
Creatives: Giles Watson, Joe Sibley, Lee Sunter, Jackson Harper
Producer: Lisa Moro


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