ADVERTISING

National Gallery of Prague

Touching Masterpieces

Agency: Geometry Global

Description

Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.
Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague.
The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object.

This professional campaign titled 'Touching Masterpieces' was published in Czechia in June, 2018. It was created for the brand: National Gallery of Prague, by ad agency: Geometry Global. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Geometry, Prague, Czech Republic
Chief Creative Officer EMEA: Howard Smiedt
Creative Director Prague: Julia Dovlatova
Senior Creatives: Luis Rotger, Carlos Baer
Art Director: Andrei Didyk
Junior Copywriter: Kai Granaas
Managing Director: Martin Pesta
Client Service Director: Iva Welker
Account Director: Jan Dvorak
Account Executive: Tereza Balasová
Content Manager: Anna Eliasová
Production Manager: Vendula Malochová
Web Development: Digital Dosis
Production Company: Telegram Films

ADVERTISING

iStock Essentials

National flag of the Czech Repub...

Artist: Yuliya Starikova

iStock Signature

Prague Charles Bridge And Hradca...

Artist: captamotion

iStock Signature

Prague Old Town Square And Tyn C...

Artist: captamotion

iStock Essentials

National flag of the Czech Repub...

Artist: Yuliya Starikova

iStock Signature

Time Lapse of Crowd walking at P...

Artist: birdigol

iStock Essentials

National flag of the Czech Repub...

Artist: Yuliya Starikova

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.