National Gallery of Prague

Touching Masterpieces

Agency: Geometry Global


Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.
Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague.
The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object.

This professional campaign titled 'Touching Masterpieces' was published in Czechia in June, 2018. It was created for the brand: National Gallery of Prague, by ad agency: Geometry Global. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Geometry, Prague, Czech Republic
Chief Creative Officer EMEA: Howard Smiedt
Creative Director Prague: Julia Dovlatova
Senior Creatives: Luis Rotger, Carlos Baer
Art Director: Andrei Didyk
Junior Copywriter: Kai Granaas
Managing Director: Martin Pesta
Client Service Director: Iva Welker
Account Director: Jan Dvorak
Account Executive: Tereza Balasová
Content Manager: Anna Eliasová
Production Manager: Vendula Malochová
Web Development: Digital Dosis
Production Company: Telegram Films


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