TotoGaming - Champions' Decision
Description
In this impactful collaboration, TotoGaming joins forces with the legendary footballer Luis Figo to highlight what it truly means to be a champion. This hybrid production, created in partnership with Trilogy Productions, aims to shift the focus from fame and glamour to the core values that define greatness - discipline, consistency, and dedication.
The ad opens with Luis Figo in a contemplative setting, reflecting on the essence of being a champion. With a tone of wisdom and confidence, Figo emphasizes that success is not determined by external validation but by the internal drive to achieve excellence. The visual storytelling captures his steady focus and commitment, subtly aligning these qualities with TotoGaming’s brand values.
The message, "TotoGaming - Champions' Decision," reinforces that the brand stands for making deliberate, strategic choices in both sports and life. Through Figo's presence, TotoGaming aims to connect with viewers who value sportsmanship and the thrill of competition, positioning itself as the choice for those who aspire to embody the spirit of true champions.
This professional campaign titled 'Champions' Decision' was published in Romania in October, 2024. It was created for the brand: TotoGaming, by ad agency: Trilogy Creative. This Content, Design, and Digital media campaign is related to the Gambling, Gaming, and Sports industries and contains 1 media asset. It was submitted 7 months ago by Gambling company: TotoGaming International of TotoGaming.
Credits
Chief Marketing Officer: Tereza Tokmajyan
Creative director: Rafayel Ghonaghchyan
Art Director: Narek Palyan
Creative Marketing Specialist: Meri Mailyan
Marketing Manager: Daniel Pana
Concept: Narek Palyan
Copywriting: Daniel Pana
Visual Effects: Rafik Gevorgyan
Creative Agency: Trilogy Creative
Executive Producer & Director: Michael Khalapyan
Producer: Arpine Kirakosyan, Tamara Abajyan
Account Manager: Armik Israyelyan
Cinematographer: Artyom Abovyan
1st AD: Tamara Abajyan
Production Designer: Anastasya Alajajyan
Stylist: Armen Galyan
Gaffer: Geras Velikhanyan
Camera Assistant: Vahe Badalyan
Focus Puller: David Grigoryan
Dolly: Tigran Hovhannisyan
Make Up & Hair: Diana Aghajanyan and her team
Production Assistants: Andranik Antonyan, David Harutyunyan
Catering: Hripsime Ghalumyan
Editor: Erik Seyranyan
VFX Supervisor: Narek Palyan
Colorist: Erik Seyranyan
Storyboard Artist: Tigran Grigoryan
Casting: Humans Talent Agency
Casting Director: Ina Abrahamyan
VO Artist: Matthew Sanger
