Mukul Madhav Foundation

Too Hot to Handle

Agency: Schbang


Fuming tea is alright. Roasted vegetables off that pan are alright. Hot, spicy burgers are alright. Cooked food at high high temperatures is acceptable.

What's not acceptable is our India experiencing one of it's biggest heat waves in 2023.

This World Earth Day, we went topical and used symbolism to represent the situation of our planet all heated up — like a fiery burger that needs to be handled with caution.

Mukul Madhav Foundation is actively working towards preserving the environment through water conservation efforts, access to sustainable energy, tree plantations across India, and more.

This professional campaign titled 'Too Hot to Handle' was published in India in April, 2023. It was created for the brand: Mukul Madhav Foundation, by ad agency: Schbang. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Kar: Anindita of Schbang.


Advertising Agency: Schbang for Good
Sr. Group Impact Manager: Varsha Rohani
Group Creative Manager: Rishabh Pande
Sr. Creative Strategist: Simran Kumar
Brand Impact Strategist: Anindita Kar
Sr. Brand Impact Visualizer: Devang Patil


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