Feel like a fish out of water?

“Fish out of water”, “being in uncharted waters”, “to muddy the waters”, we often use these common phrases to describe being in difficult situations. One thing that's common in all of them is water. But these phrases will soon become a reality with the rising water crisis.

Be it chemicals discharged into rivers from factories, our garbage being dumped into water or the reservoirs going dry due to global warming, we are often unaware of these issues while we lead a comfortable life. If we don’t improve how we manage our water, we may make these water phrases a reality for ourselves. So we used this insight and created doomsday-like visuals to show how these phrases could possibly become our future.

Mukul Madhav Foundation is actively working to change this reality through water conservation, rainwater harvesting, reviving wells, providing solar-powered water pumps and more.