ADVERTISING

Kao

Toilet Report

Agency: BBDO

Description

46% of Japanese men doesn’t sit down when urinate at their home toilet. The leaping out urine might generate smells. The Japanese housewives are angry about it. Even if the housewives clean the toilet thoroughly in the morning, the toilet might be filled with an odor of urine after returned home.
"TOILET QUICKLE Deodorant Coat Sheet" was developed for such a problem of housewives. When you clean with this product which has Deodorant Coated, the odor of urine will not generate for 24-hours, even if urine leap out.
This film explains the product which helps their life to using the format of "weather report" familiar to Japanese housewives. They created diagrams such as "urine alarm", "a map of urine" and "smell radar", like weather map and explained "TOILET QUICKLE Deodorant Coat Sheet "effect. This film pass the information which clean the cloudy heart on the Japanese housewives.

This professional campaign titled 'Toilet Report' was published in Japan in August, 2017. It was created for the brand: Kao, by ad agency: BBDO. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: I&S BBDO, Tokyo, Japan

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.