Sustainability has been a global concern, and Malaysia is a multiracial country. As one of the Malaysia's leading company, Sime Darby Property wants to unify all by proposing a new tagline – Together we create, we sustain. To go along with the Lunar new year campaign, we replace some words with oriental feeling that commonly seen in Chinese materials, like blossom, and flourish. The whole campaign revolves around sustainability, in making design reusable, materials are recyclable, reducing waste, and thrive in marketing efficiency.
This professional campaign titled 'Together we blossom, we flourish' was published in Malaysia in February, 2020. It was created for the brand: Sime Darby Property, by ad agency: A Paper Creative. This Integrated medium campaign is related to the House, Garden industry and contains 7 media assets. It was submitted over 3 years ago by Creative Director: Haw of A Paper Creative.
Advertising Agency: A Paper Creative, Kuala Lumpur, Malaysia
Creative Director: CheeHaw Choong
Art Director: Jacob Ng
Copywriter: Jacob Ng
Designer: Mirrah Hasannudin
Designer: Randy Sutopo