The San Diego Wave FC, the National Women’s Soccer League expansion team still in its debut season, recently broke the league's single-game attendance record by selling out 32,000 tickets for its match against Angel City FC this Saturday, Sept. 17. The blockbuster news landed headlines from ESPN.
Helping to drive ticket sales and buzz was the inclusive, community-centric brand campaign “#TogetherSomosGreater,” developed by Lovers Not Haters, a global boutique creative agency that specializes in doing authentic, relevant and relatable work for bicultural, multicultural and international audiences.
Designed to reflect the diversity the new team is championing on and off the field, #TogetherSomosGreater celebrates the collective power of the multicultural Greater San Diego community, which is helping Wave FC foster a sense of good, inclusion and togetherness.
The campaign’s 60-second anthem spot displays its tagline in Spanglish, English/Chinese and English/Tagalog, some of the main languages of Greater San Diego.
This professional campaign titled 'Together Somos Greater' was published in United States in September, 2022. It was created for the brand: San Diego Wave, by ad agency: Lovers Not Haters. This Integrated and OOH Outdoor media campaign is related to the Sports industry and contains 4 media assets. It was submitted over 1 year ago.
Advertising Agency: Lovers Not Haters
Chief Creative Officer: Roberto Lastra
Managing Director: Constanza Peuriot
Head of Strategy: Alvaro Cabrera
Account Director: Lucy Aguilar
Art Directors: Eli Lastra, Julio Alanis
Copywriters: Laurenne Sala
Production Company: Lovers Not Haters
Director: Paola Trulin
Producer: Ruben Fernandez
Edit Company: Salvaje
Editors: Jonathan Garnica/Alex Montes