McCain – Together Is Golden
McCain – C’est bon d’être ensemble
McCain – Together Is Golden
McCain – C’est bon d’être ensemble
Description
When fries are around, people tend to gather–after all, 99.2% of people love them. The new Together Is Golden brand platform builds off McCain’s current brand positioning around togetherness, rooted in the idea that french fries have a unique way of bringing people together. The platform is brought to life with two hero brand spots, supported by cutdowns, and unique OOH placements.
This professional campaign titled 'Together is Golden' was published in Canada in July, 2024. It was created for the brand: McCain, by ad agency: Rethink. This 360° medium campaign is related to the Food industry and contains 8 media assets. It was submitted over 1 year ago.
Credits
CCO: Aaron Starkman
CSO: Sean McDonald
Executive Creative Directors: Leia Rogers, Morgan Tierney
Group Creative Director: Sean O’Connor
Creative Director, Art Director: Eric Seymour
Creative Director, Writer: Jordon Lawson
Creative Director, Writer (French): Karine Doucet
Head of Strategy: Elyse Sanders
Strategy Director: Meg Siegel
Director of Broadcast / Producer: David Fraser-Winsby
Group Business Lead: Sarah Riedlinger
Group Account Director: Kai de Bruyn Kops
Account Supervisor: Melissa Luk
Account Director, French: Aïcha Diallo
Account Supervisor, French: Queenie See
Head of Broadcast Production: Laura Rioux
Director of Broadcast Production: David Fraser-Winsby
Broadcast Producer: David Fraser-Winsby
Senior Print Producer: April Haffenden
Print Producer: Char Garay
Producer, French: Annick d’Auteuil
Production Company: Animals
Director: Mindcastle
DoP: Alexandre Nour
Executive Producer: Miriana DiQuinzio / Chris Hutsel
Head of Production: Liam Benstead
Line Producer: Christopher Scherk
Production Company (Stills): Undivided Creative Inc
Photographer: Mike Seehagel
Producer: Christa Lindsay
Executive Producer: Scott Houghton
Editing Facility: Cycle Media
Executive Producer: Mike Gill
Editor: Matthew Griffiths
Colour: Alter Ego
Colourist: Eric Whipp
Executive Producer: Hilda Pereira
Finishing Facility: Cycle Media
VFX Lead: Peter Debay
Audio House: Vapor Music
Head of Production: Kat Stewart
Creative Director: Dustin Anstey
Engineer: Ryan Chalmers
Sound Designer: Kevin Chamberlain
Music Licensing: MRC - Music Rights Clearance
CEO: Francois Lachance
Partner & Managing Director: Katie Seline
Project Manager & Music Supervisor: Pauline Viard
Operations & Administration: Talia Feber
Media: Universal McCann Worldwide, Inc. (Canada)
Senior Director, Connections Planning: Joanna Janisse
Manager, Connection Planning: Stephanie Pickfield
Date of First Appearance: July 26, 2024
Account Services:
Group Business Lead: Sarah Riedlinger
Group Account Director: Kai de Bruyn Kops
Account Director, French: Aïcha Diallo
Account Supervisor: Melissa Luk
Account Supervisor, French: Queenie See
PR:
Account Director, PR: Sara Lemmermeyer
PR Specialist: Kaitlyn Vian
Client:
Managing Director, CAD Retail: Matt Koehler
Director Marketing Retail: Michael Embir
Senior Brand Manager, Potato: Jennifer McNair
Brand Manager, Potato: Nita Sandhu
Associate Brand Manager, Potato: Stefanie Marushko
Associate Brand Manager - Intern, Potato: Noor Ahmed
