Description
Fernet is a traditional Czech liquor brand, which decided to reposition itself and address broader and younger target group. On this occasion, we have introduced aspirational story of the founder himself - Lionello Stock. Through his character Fernet inspires people to take life into their own hands.
This professional campaign titled 'To Your Stories' was published in Czechia in April, 2019. It was created for the brand: Fernet Stock, by ad agency: Scholz & Friends. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago by Creative Director: Miky Karas of Scholz & Friends Prague.
Credits
Advertising Agency: Scholz & Friends, Prague, Czech Republic
Creative Director: Miky Karas, Tomas Kopecny
Art Director: Jaroslav Masek, Richard Svarovsky, David Novotny
Copywriter: Helena Jonhston, Viktor Spala
Client Service Director: Barbora Hajkova
Director: John Doe
Production Company: Target Pictures
