Description
Football Manager is a global video game phenomenon known for its highly accurate database. Back in 2001, it was called Championship Manager, and this same database created its biggest lie. A young scout from Portugal secretly added a fake player, hugely exaggerating his stats. What started as a joke, became a name remembered by millions.
Betclic is the major betting brand in Portugal and Betclic Studios is the entertainment platform that showcases the extraordinary. This time, we created a three-episode mockumentary that follows comedian Luis Franco-Bastos on an absurd investigation into the allegedly greatest footballers of all time, who never existed. Treating the legend as if it were real and blurring the line between reality and fiction.
Thanks to the exposure from the mockumentary, fiction became reality. For the first time ever, a real club produced an official jersey for a fake player. The game fans all over the world went nuts and it became the best selling jersey of the club's history.
This professional campaign titled 'Tó Madeira: The jersey of a legend' was published in Portugal in April, 2026. It was created for the brand: Betclic, by ad agency: Bridgetown. This Content medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted about 1 hour ago by Campaign & Creative Manager: Ricardo Malaquias of Betclic.
