A Million Girls Foundation is a non-profit organisation that ensures that girls across Africa experience uninterrupted schooling during their menstruation.
Period poverty statistics estimate that seven million South African girls cannot afford to buy sanitary products, and one in 10 girls either miss school or drop out completely during their periods. This absence from school can accumulate to as much as 20% of a school year. Moreover, attending school while menstruating often exposes many girls to teasing from their peers, while teachers may not consider periods as a significant enough reason to justify missing school.
Truth is, a girl born into poverty will brave hunger, violence, difficult terrain, weather, and more just to go to school. But that same child is likely to miss school during her period.
So, we embarked on a mission to create compelling social audio stories featuring girls triumphantly navigating through challenging circumstances to attend school every day. This journey goes beyond a simple walk to school; it tests their human character. Throughout this narrative, their primary objective remains consistent: to pursue education and build a better life. However, their schooling is often disrupted by menstruation.
This professional campaign titled 'Tiny Truths' was published in South Africa in June, 2023. It was created for the brand: A Million Girls Foundation, by ad agency: Boomtown Jhb. This Audio medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago.
Agency: Boomtown Jhb
Agency Art Director: Sukesh Moodaley, Dinilesizwe Konzi
Account Management: Duduzile Hlatshwayo
Agency Producer: Angel Hlatshwayo, Tanya Phillipson
Brand - Brand Manager: Quincy Molope
Brand - CMO or Marketing Director: B1421
Creative Director: Thule Ngcese
Performance: Thule Ngcese
Producer: Paul Theodorou
Radio Director: Thule Ngcese, Sinethemba Masiku
Recording Studio: Howard Audio
Sound Designer: Paul Theodorou
Writer: Thule Ngcese, Sinethemba Masiku