Plastic endures Columbus
Plastic endures David
Plastic endures Bastilla fell
Plastic endures Tenochtitlán
Plastic endures Van Gohg
Description
By integrating plastic bottles into historical moments, we reveal their persistence across time outlasting even the most defining events of human civilization. This stark contrast highlights their lasting environmental impact.
Casa Roja embraces a different path. By reusing its own jars for refilling, the brand minimizes waste and reinforces its commitment to sustainability, proving that packaging can have a second life instead of becoming a permanent mark on our history.
This professional campaign titled 'Time moves on, but plastic endures ' was published in Ecuador in August, 2025. It was created for the brand: Casa Roja, by ad agency: Publicidad Comercial MullenLowe Nicaragua. This Digital and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted 4 months ago by CREATIVE DIRECTOR: OSCAR ALEJANDRO MENDOZA of Publicidad Comercial MullenLowe.
Credits
General Manager: Dax Meneses
General Creative Director: Fernando Franco Larrea
Creative Director / Art Director: Alejandro Mendoza
Copywriter: Fernando Franco Larrea / Alejandro Mendoza
