Tilda Tasty Sides

Agency: Isobel


Tilda, the No.1 brand in Total Rice in volume*, has expanded its product range with a new collection of ‘Tilda Tasty Sides’. The products are being launched via a new film campaign, created by independent creative agency isobel.

The ready to heat packs of vegetables & pulses in rich sauces come in 4 variants: Mexican Fajita, Indian Black Dhal, Thai Green Curry and Chinese Black bean.

The idea behind the campaign plays on Tilda’s fame as a well-loved rice brand, and simple human dilemma – which goes with which? Does the rice go with the new Tasty Sides, or do Tasty Sides go with the rice?

isobel have created 2 films, that are currently live across digital and social platforms. More executions will also roll-out across the coming weeks.

The campaign was written by Tom Dyson and Lance Boreham, and the films were produced through isobel’s in-house production unit, igor creations, and directed by Rob Fletcher.

This professional campaign titled 'Tilda Tasty Sides' was published on February 26, 2024. It was created for the brand: Tilda, by ad agency: Isobel. This campaign contains 2 media assets. It was submitted about 2 months ago by PR: Rosie Lumley of Tank Top PR.


Head of Marketing - Anna Beheshti
Brand Lead – Nikhil Deshpande
Senior Brand Manager – Justine Legros

Executive Creative Director – Rob Fletcher
Creative Team – Tom Dyson and Lance Boreham
Producer – Amy Hansen
Head of Account Management – Lisa Roscoe
Senior Account Director – Gemma Blake
Account Manager – Fran Houlding

Media Agency: Goodstuff

Production Company: igor creations
Director – Rob Fletcher
Producer – Amy Hansen
Production Assistant – Ellie Dickinson
Technical Director & Editor - Chan Spencer
DOP – Jez Marshall

Post-production: igor creations

Music: Lost Boy Collective

Sound Studio: Sine Audio
Sound Engineer – Phil Bolland
Managing Director – Julian Marshall



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