Description
’Til it’s Done - the rallying catchcry of the much-loved CommBank Matildas – has been reprised in a powerful new Football Australia campaign, launched in the leadup to the AFC Women's Asian Cup 2026.
Live this week, it is spearheaded by a film developed by Ogilvy to help lift support for the celebrated national women’s team, set to Australia’s unofficial national anthem Waltzing Matilda. It showcases the full extent of the Tillies’ steely determination both on-field and in-training, along with the familiar motto of ’Til it’s Done’; used by countless supporters during the FIFA Women’s World Cup Australia & New Zealand 2023.
This professional campaign titled ''Til it's Done' was published in Australia in February, 2026. It was created for the brand: Football Australia, by ad agency: Ogilvy Australia. This Film medium campaign is related to the Sports industry and contains 4 media assets. It was submitted about 9 hours ago.
Credits
Nicole Zosh – General Manager, Marketing – Football Australia
Angus Johnstone - Marketing Manager ‑ Women's Football and Competitions
Ryan Ostle - Creative Manager at Football Australia
Strategy, Creative, Production – Ogilvy
Production - WPP Production
Voice-over artist: Olivia-Rose Hodgkins
Director: VERSUS (Tanya Babić & Jason Sukadana)
Music + sound: OTIS
