Description
Reliance Retail's luxury saree brand VRK Heritage marked its first anniversary of their Bangalore store. Our task was to make the first year store anniversary the talk of the town, connecting the brand essence along with celebrating the various artisans and the customers.
This was executed through a campaign 'Threads of Heritage', built on the idea that each saree tells a story. The campaign drew inspiration from the unique saree crafts that the brand offers from across India.
'Threads of Heritage' was a week-long celebration of an exquisite saree expo, where we celebrated the artisans whose hands bring traditions to life, the saree connoisseurs who recognize their value, and the heritage talks with the veterans of the industry along with the celebrities.
It was a journey through rich tradition and culture of India, where every weave, echoed the timeless legacy passed down through generations.
This professional campaign titled 'Threads Of Heritage' was published in India in August, 2024. It was created for the brand: Reliance Retail, by ad agency: iProspect. This Content, Design, and Digital media campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted 11 months ago.
Credits
CLIENT: Reliance Retail - VRK Heritage
AGENCY: Dentsu: iProspect
BRANCH: Bangalore
REGIONAL HEAD: Krishna Kumar Revanur
VP OF ACCOUNT MANAGEMENT: Chakrapani V
SOCIAL MEDIA MANAGER & CREATIVE HEAD: Akanksha Jai Prakash
ACCOUNT MANAGER: Charan Subramanian
SENIOR COPYWRITER: Roopkatha Dam
DESIGN TEAM: Narveen Kumar, Monika Barman
SOCIAL TEAM: Astha Desai, Preeti Pareek
