Thoughts of leftover food

The brief? Highlight the benefit of Ambi Pur Car Freshener by integrating witty and relatable scenarios.

The solution
The approach taken diverges from the benefit-driven sales strategy. Instead, we adopt a new perspective, narrating the scenario from the viewpoint of leftover food in the car. The communication revolves around the presence of stale food in the car, unnoticed and untouched, as it lacks a noticeable odour. Various food items express different concerns while Ambi Pur Car Freshener responds with wit, emphasizing the product's advantage – it ensures you can be seen, but not smelled, as it eliminates odours and adds a pleasant fragrance to the car.

Each creative caption incorporates subtle wordplay, infusing a playful tone and offering a glimpse into the lives of these leftover foods. The intention is to create an engaging and humorous narrative while subtly highlighting the benefits of Ambi Pur Car Freshener.