Ambi Pur

Thoughts of leftover food

Agency: Sociowash

Dear Diary, not getting noticed is surely not A-peeling! #AmbiPur #Freshness #CarFreshener #Refresh

Dear diary, not being able to create a smelly chaos definitely SOCKS! #AmbiPur #Freshness #CarFreshener #Refresh

Dear Diary, what SAUCE-ionship is this? I was left behind, and now they neither want me nor smell me! #AmbiPur #Freshness #CarFreshener #Refresh


The brief? Highlight the benefit of Ambi Pur Car Freshener by integrating witty and relatable scenarios.

The solution
The approach taken diverges from the benefit-driven sales strategy. Instead, we adopt a new perspective, narrating the scenario from the viewpoint of leftover food in the car. The communication revolves around the presence of stale food in the car, unnoticed and untouched, as it lacks a noticeable odour. Various food items express different concerns while Ambi Pur Car Freshener responds with wit, emphasizing the product's advantage – it ensures you can be seen, but not smelled, as it eliminates odours and adds a pleasant fragrance to the car.

Each creative caption incorporates subtle wordplay, infusing a playful tone and offering a glimpse into the lives of these leftover foods. The intention is to create an engaging and humorous narrative while subtly highlighting the benefits of Ambi Pur Car Freshener.

This professional campaign titled 'Thoughts of leftover food' was published in India in January, 2024. It was created for the brand: Ambi Pur, by ad agency: Sociowash. This Digital and Integrated media campaign is related to the Household Products industry and contains 3 media assets. It was submitted 2 months ago.


Advertising Agency: Sociowash, Mumbai, India.
Brand- Ambi Pur
Copywriter: Shriya Malvankar
Visualizer: Akshay Oganiya
Senior Visualizer: Karan Bhutale
ACD Copy: Vinit Patil
ACD Art: Pooja Vasani
Senior Account Executive: Saloni Tendulkar
Lead Account Manager: Shailee Priyadarshi
Group Account Manager: Shreya Vadera
Account Director: Himani Mangtani
Business Head - Amisha Gulati

The Container S...


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