Description
SIC Notícias is the Portuguese leading news channel. For its repositioning, we created a new brand concept and the launch campaign signature based on the most controversial themes of the day. Subjects that divided the public were approached from different perspectives, providing the viewer a complete and effective context for the whole story.
This professional campaign titled 'This Is Not A Campaign - War, This Is Not A Campaign - In...' was published in Portugal in January, 2019. It was created for the brand: SIC Notícias, by ad agency: Moon. This Print medium campaign is related to the Media industry and contains 5 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: Moon, Lisboa, Portugal
Creative Director: Tiago Rebelo
Art Director: Antonio Duarte
Copywriter: Sara Sezifredo
