The assignment was to adapt the Australian “Think Big” advertising campaign for parts of the world that aren’t familiar with who BHP is or what they do.
The campaign is an ode to what Big Thinkers can create when they use the resources BHP mines. It centers on unexpected photographs of iconic structures such as the Statue of Liberty, the Golden Gate Bridge and the Chrysler Building.
This professional campaign titled 'Think Big' was published in United States in April, 2019. It was created for the brand: BHP, by ad agency: The Gate. This Print medium campaign is related to the Industrial, Agriculture industry and contains 4 media assets. It was submitted almost 4 years ago.
Advertising Agency: The Gate | NY, USA
Creative Chief Creative Officer: David Bernstein
Art Directors: John Doyle, Charlie Williamson
Copywriter: David Bernstein