Most dementia communication focuses on the precious memories one loses because of the disease. But there is a long list of things in our lives, some trivial and some intensely traumatic, the memory of which we would gladly give up and lose. Unfortunately, the person suffering from dementia has no such control. Because dementia does not ask anybody. And it does not discriminate.
This professional campaign titled 'Things we want to forget' was published in Greece in September, 2021. It was created for the brand: Alzheimer Athens, by ad agency: Out to Lunch. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago by stylianaki: anna of outtolunch.
Advertising Agency: outtolunch, athens, Greece
Creative Director / Copywriter: Anna Stilianaki
Creative Director / Art Director: Tasos Georgiou
Guest Star Creative Director: Yordan Petkov
Client Service: Irini Sohoriti
Photography: Dane Wetton, Unsplash