Description
Background
Bagland introduced a collection of bags and backpacks created for modern urban life. The goal was to position the products as a natural part of people's everyday routines rather than simply showcase them.
Idea
A bag isn't the story. It's what makes the story possible.
Every bag and backpack becomes a silent witness to everyday moments, accompanying its owner through work, study, sports, hobbies, and everything in between.
Execution
The campaign is a series of short films, each capturing a single authentic moment from city life. Minimal storytelling, low-angle cinematography, and product-centered compositions keep the bags at the heart of every frame, turning them into quiet storytellers of the lives they travel through.
This professional campaign titled 'Things for things ' was published in Ukraine in July, 2026. It was created for the brand: Bagland, by ad agency: Katana. This Film, OOH Outdoor, and Print media campaign is related to the Fashion industry and contains 8 media assets. It was submitted about 19 hours ago.
Credits
Agency: Katana
Creative Directors: Olha Tkachuk, Oleksandr Malyk
Designers: Iryna Ulasevych, Anastasiia Hodun
Project Manager: Olena Shnaider
Production: Control Freak
Director: Oleksandr Malyk
Client: Bagland
