ADVERTISING

Unison

They Deserve More

Agency: Krow

Description

The pandemic has highlighted the contribution that key workers make to all our lives and have shown what would be lost if they are not there. UNISON is using this sentiment to motivate people to vote for change in the forthcoming elections.
‘They Deserve More’ is built around powerful black and white imagery showing people in their workplaces undertaking some of the jobs that still needed doing during the pandemic when many of us were staying safe at home – hospital porters, care home workers and emergency responders, for example.
As we observe the physical and emotional effort that these people put into their work, we are reminded of the praise the government was happy to lavish on them – and the fact it has not followed through by providing meaningful support or decent pay raises for the public sector. The campaign then urges the audience to “Vote for fair pay in the May elections.”

This professional campaign titled 'They Deserve More' was published in United Kingdom in April, 2021. It was created for the brand: Unison, by ad agency: Krow. This Integrated medium campaign is related to the Professional Services and Public Interest, NGO industries and contains 7 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: krow, UK
ECD: Annie Fox
Deputy ECD: Darryl George
Creatives: Rob Donaldson, Joe Dennett
Senior Account Manager: Shelby Whyatt
Account Executive: Maja Kozlowski
Group Head of Planning: Matt Watts
Head of Production: Mark Coldham
Agency Producer: Rebecca Forrester
Designers: Ed Shore, Rebecca Slama
Director / Stills Photographer: Simon Kreitem
Production Co: LonelyLeap
Producer: Anna Martin
Post-Production: LonelyLeap
Sound Design: James Utting / Factory

ADVERTISING

iStock Essentials

School Of Fish.Sharks swim in a ...

Artist: Alexey Zaytsev

iStock Signature

Hands forming a heart. Luma matt...

Artist: nmlfd

iStock Signature

Silhouette Golden Handshake

Artist: Bplanet

iStock Essentials

Montage of Happy Multi-Cultural ...

Artist: gorodenkoff

iStock Signature

4k video footage of builders sha...

Artist: PeopleImages

iStock Essentials

Business teamwork with puzzle

Artist: ALotOfPeople

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.