The recruitment campaign for State Border Guard Service of Ukraine. Within the framework of the reforms, the State Border Guard Service of Ukraine needs young, ambitious, motivated people who want to become the new faces of the state on its borders. To achieve this, a transparent and open competition The New Face of the Border is taking place. We were responsible for communication of campaign.
As far as the main task for the future frontier guard is to be attentive, we created a series of prints with puzzles. Each print designed to attract attention to it and puzzles recreate real-life violations, such as kidnapping and illegal border crossing.
This professional campaign titled 'Thermal Vision, Cars' was published in Ukraine in April, 2018. It was created for the brand: State Border Guard Service of Ukraine, by ad agency: FEDORIV. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: FEDORIV, Kyiv, Ukraine
Brand Leader: Oleksandr Shumylo
Art Director: Michael Zvegintsev
Copywriter: Liza Rozhkova
Producer: Nataliia Blazhkun
Strategist: Stanislav Raksha
Production: Andrius Kirvela