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Animal Planet India

#TheGiraffeTrend

Agency: ting

Description

Guess who's not adjusting for once? Our viral post on Animal Planet India had everyone talking! With over 60K+ likes and 400+ comments, it's safe to say we struck a chord.

It all began with a creative spark from Animal Planet India, and before we knew it, the internet was buzzing with excitement. As the engagement soared, it became evident that something special was happening.

Enter #TheGiraffeTrend! Inspired by the overwhelming response to Animal Planet's post, we collectively decided to turn this moment into a movement. Animal Planet India was one of the pioneers in initiating the pinch & zoom format, paving the way for what would soon become a widespread trend across platforms.

But the excitement didn't end there. As word spread, brands and influencers from all corners of the internet eagerly joined the fun. From Vadilal Ice Creams, Sunrisers Hyderabad IPL, and Chennayin FC Football Club to esteemed entities like Sun TV, KTV, SUN NXT, Surya TV, and Sun Music, everyone wanted to be part of #TheGiraffeTrend. Mario Foods, Chutnefy, Magickhomes, and Applause Entertainment (Aditya Birla Group) also joined the party.

It's been incredible to witness the community rally around this initiative, transforming Animal Planet India's simple post into a collaborative celebration of creativity and connection.

This professional campaign titled '#TheGiraffeTrend' was published in India in February, 2024. It was created for the brand: Animal Planet India, by ad agency: ting. This Digital medium campaign is related to the Media industry and contains 2 media assets. It was submitted about 2 months ago by Associate Vice President - Account Management: Rahul Nair of ting.

Credits

Partners - Sudharshan Anandkumar | Manan Vora | Aadil Mehta | Shruti Dhadda
Creative Director - Vaidhya M Sundar
Account Management - Avinash Pandian, Praveen Krishnamurthi, Divya Muralidharan, Sujitha Santhanakrishnan, Rahul Nair
Copy: Dikshi Jain, Vivek Kumar
Art: Akshara Ramanathan, Uma Devi Ramachandran, Tharun Raj
Video: Dinesh Pandi, Aswin Manogaran

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