#TheBigMove Campaign

Brand Film | #TheBigMove | Tech Mahindra Global Chess League


Tech Mahindra Global Chess League was conceptualised as the world's 1st and largest official franchise league of its kind, with chess grandmasters from all over the world competing in a unique joint team format. Inspired by the world of 64 squares, Buffalo Soldiers designed a campaign that captured the essence of ‘Chess In Every Sport’. From boardroom to the war room, from airport to the jungle, the signature design of looming shadows of chess pieces encompassed a four-month-long branding effort.

The team came up with the final campaign tagline: #TheBigMove, a creative concept that celebrates the profound impact of chess beyond the chessboard. It highlights how chess, as a game of strategy and logical thinking, permeates various aspects of our lives, from sports to decision-making to everyday life challenges. The concept's creative rendition, with shadows of chess pieces looming, visually portrays the omnipresence of chess. The Tech Mahindra Global Chess League serves as the catalyst for this movement, bringing together chess grandmasters from around the world in a groundbreaking joint team format.

#TheBigMove is a captivating and visually striking campaign that showcases the transformative power of chess in the world of sports. By intertwining the strategic game with different athletic activities, this creative concept highlights the universal influence of chess and invites viewers to be a part of the game-changing Tech Mahindra Global Chess League.

This professional campaign titled '#TheBigMove' was published in India, United Arab Emirates, and United States in May, 2023. It was created for the brand: Tech Mahindra Global Chess League, by ad agencies: Buffalo Soldiers and Eating Potatoes. This 360°, Digital, and Film media campaign is related to the Sports industry and contains 2 media assets. It was submitted 3 months ago by Co-Founder & CEO: Sumon K Chakrabarti of Buffalo Soldiers.


Advertising Agency: Buffalo Soldiers, New Delhi, India
Production Company: Eating Potatoes, New Delhi, India
Art Director: Arnab Kundu
Copywriter: Rohit Prakash, Sujay Chakraborty
Art Director: Sumant Chawla
Design: Debarghya (Roni) Dutta, Ishita Nanda, Ankita Shinde, Aditi Aggarwal, Ashish Prasad
Brand Film Script: Rohit Prakash
Brand Film Creative Producer: Nikita Rekapalli
Editor: Amal Tiwari
Brand Film Director and Editor: Saurabh Dubey


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