#TheBigMove

Tech Mahindra Global Chess League was conceptualised as the world's 1st and largest official franchise league of its kind, with chess grandmasters from all over the world competing in a unique joint team format. Inspired by the world of 64 squares, Buffalo Soldiers designed a campaign that captured the essence of ‘Chess In Every Sport’. From boardroom to the war room, from airport to the jungle, the signature design of looming shadows of chess pieces encompassed a four-month-long branding effort.

The team came up with the final campaign tagline: #TheBigMove, a creative concept that celebrates the profound impact of chess beyond the chessboard. It highlights how chess, as a game of strategy and logical thinking, permeates various aspects of our lives, from sports to decision-making to everyday life challenges. The concept's creative rendition, with shadows of chess pieces looming, visually portrays the omnipresence of chess. The Tech Mahindra Global Chess League serves as the catalyst for this movement, bringing together chess grandmasters from around the world in a groundbreaking joint team format.

#TheBigMove is a captivating and visually striking campaign that showcases the transformative power of chess in the world of sports. By intertwining the strategic game with different athletic activities, this creative concept highlights the universal influence of chess and invites viewers to be a part of the game-changing Tech Mahindra Global Chess League.