Description
Betclic sends UFC fighters to acting class with Polish theatre star
In Betclic robi sceny, three Polish UFC fighters trade the octagon for the theatre stage, where actor Andrzej Grabowski coaches them in performance.
MMA and theatre share a taste for spectacle. Fighters build anticipation, work the crowd and step into a role before they enter the cage. Betclic Polska turns that connection into Betclic robi sceny, a social-first video series starring UFC fighters Robert Ruchała, Kuba Wikłacz and Mateusz Gamrot.
The series also marks the extension of the fighters’ ambassador contracts with Betclic. Across a teaser and six episodes, the athletes take part in acting-inspired lessons led by Andrzej Grabowski, one of Poland’s best-known film and theatre actors. They work on diction, expression, breathing, eye contact and audience engagement, exploring the performance that surrounds a fight as well as the fight itself.
Created for digital channels, the series uses humour and the contrast between combat sports and theatre to engage MMA fans and reach people who may not usually watch the sport. The teaser is available now, with the six episodes set to roll out on Betclic Poland’s social channels in the coming weeks.
This professional campaign titled 'Theatre Lessons' was published in Poland in October, 2026. It was created for the brand: Betclic, by ad agency: 180heartbeats + JUNG v MATT. This Digital medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted about 2 hours ago by Campaign & Creative Manager: Ricardo Malaquias of Betclic.
Credits
Creative concept: 180heartbeats + Jung v. Matt
Director: Michał Tylka
Production: F25
PR: K+ PR