American Express

The Young Professionals Project

Agency: Saatchi & Saatchi


American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.
Executive Creative Director / Deputy CEO:Yoram Levi

This professional campaign titled 'The Young Professionals Project' was published in Israel in October, 2012. It was created for the brand: American Express, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director: Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Yoav Tzuker, Ori Michael, Sivan Ramati / Zenit Digital
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal


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