Expectation Commercial
Launch Commercial
Support Commercial
Description
The troops of the X-PECIAL FORCES have landed on the gamefield to recruit gamers! Trident X and Call of Duty Modern Warfare III have joined in an unprecedented regional alliance to launch a limited-edition gum. This 360° campaign invites players to join Trident X's special forces, connecting with the audience through live-action commercials, collectible bottle designs, exclusive in-game rewards, BTL actions, and much more.
This professional campaign titled 'The X-Pecial Forces' was published in Chile, Colombia, and Peru in August, 2024. It was created for the brands: Mondeléz and Trident, by ad agencies: Digitas, Publicis, and Publicis, Digitas. This 360°, Content, and Digital media campaign is related to the Confectionery, Snacks and Gaming industries and contains 5 media assets. It was submitted about 1 month ago by Senior Copywriter: Santiago Rendón Peláez of Publicis Groupe // Publicis Play.
Credits
Anunciante: Mondelēz
Producto: Trident X
Agencia: Publicis Play - Pop30
CEO: Olga Lucia Villegas
DGC: Fabian Lopez
Director Creativo: Jose Racioppi - Sebastián Betancur
Senior Copywriter: Santiago Rendón
Director de arte: Wilson Vela
Directora de cuenta: Viviana Vega
Ejecutivo de cuenta: Juan Otalora
Productora: PoP Studios
Productor Ejecutivo: Andrés Losada
País: Colombia - Costa Rica - Chile - Ecuador
