The World's Masterpiece

Agency: Leo Burnett


AlUla, The World's Masterpiece, is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site. A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered by the world.

This professional campaign titled 'The World's Masterpiece' was published in Saudi Arabia in December, 2020. It was created for the brand: AlUla, by ad agency: Leo Burnett. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Leo Burnett KSA, Riyadh, Saudi Arabia
Production Company: Quad
Cco: Mohammed Bahmishan
Creative Director: Mohammed Sehly, Saadi Alkouatli
Sr. Copywriter: Mohammed Omeira
Group Account Director: Bilal Kabbani
Director: Bruno Aveillan

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