NatWest brings together rugby world cup winner Lewis Moody, daredevil motorcyclist Lee Bowers and world record stunt driver Terry Grant for an epic rugby world record challenge. Lee Bowers must intercept the ball at a speed of over 50mph whilst standing on his motorbike to set a new Guinness World Record. To make things even trickier, the ball is being passed between two Nissan Jukes, on two wheels! It’s fast. It’s furious. It’s rugby like no other.
This professional campaign titled 'The world's fastest interception' was published in United Kingdom in October, 2015. It was created for the brand: NatWest, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 8 years ago.
Advertising Agency: M&C Saatchi, London, UK
Creative Director: Sam Ball
Copywriter / Art Director: William Grave
Produced by: Extreme Sports
Director: Al Clark