Description
Greater Anglia, the train operating company covering London and East Anglia, is launching a festive 30” spot titled ‘The Wonder of Christmas’.
The ad is inspired by the whimsical adventures of 'Alice in Wonderland,' following the success of their imaginative 'Where Wonder Starts' integrated brand campaign that launched in the summer.
The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas to benefit from the ease, comfort, and joy of travelling with Greater Anglia.
Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the magical Christmas destinations of East Anglia and London and into the cosy hearths of family homes.
The Hare, Greater Anglia's emblematic figure, symbolises the swift and liberating experience of train travel with the brand. The campaign draws viewers into a yuletide narrative where the Hare becomes a festive guide, highlighting the festive destinations along Greater Anglia’s routes.
This professional campaign titled 'The Wonder of Christmas' was published in United Kingdom in November, 2023. It was created for the brand: Greater Anglia, by ad agency: Atomic London. This Digital, Film, and Integrated media campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 5 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Client
Head of Commercial Development: David Metherell
Senior Marketing Manager: Ela Hawran-Beaumont
Atomic London
Business Director: Katie Salt
Senior Account Manager: Olivia McDaid
Project Director: Alex Coxhill
Senior Strategist: Randell Beckford
Executive Creative Director: John Cherry
Creative Team: Greg Foy & Heather Keywood-Mistry
Head of Design: Loty Ray
In-house Editor: Andrew Poole
Production
Production House: Nexus Studios
Director: Florian Casper
Production Manager: Derek Walsh
Post-Production House: Coffee & TV
Colourist: Lewis Crossfield
Post-Production Producer: Kat Tallis
Music: Felt Music
Sound: Clearcut Sound
Photography Agency: Horton Stephens
Stills Photographer: Jess Griffiths
Photographer Agent: Paul Cowen
