Description
During lunch, on a walk, or maybe one night before falling asleep. They’ve said it so many times — you don’t need to guess, just listen.
This is the insight at the heart of the entire creative concept: finding the perfect gift doesn’t require brilliant intuition, but genuine attention to those around us. In this way, the act of giving takes on a new depth, going beyond the object itself and becoming a broader expression of care and affection - one that involves both the person who voices a wish and the one who truly listens.
The global holiday campaign, developed by Amplifon in collaboration with Accenture Song Italy, features photography by Karim Fortunato and Mariano Legname García, produced in partnership with the production company El Nene Del Globo Rojo / Ale Burset. It is rolled out across social and digital platforms in Italy, Spain, France, Germany, Portugal, Belgium, the Netherlands, Switzerland, the UK, Poland, Hungary, the USA, Canada, Australia, New Zealand, and Latin America, and is also visible throughout the streets of Milan.
This professional campaign titled 'The Wish' was published in Australia, Multinational Europe, and United States in December, 2025. It was created for the brand: Amplifon, by ad agency: Accenture Song Italy. This Digital, OOH Outdoor, and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted about 3 hours ago.
Credits
Chief Creative Officer: Davide Boscacci
Executive Creative Director: Alessandro Candito
Executive Creative Director: Matteo Grandese
Senior Art Director: Francesca Bultrini
Senior Copywriter: Francesca Persico
Junior Art Director: Giulia Gasparoli
Junior Copywriter: Eleonora Ciocca
Head of Creative Services: Beatrice Mantero
Accenture Song Account Lead: Stefano Margelli
Client Service Director: Alessia Calabrese
Account Manager: Michela Cuozzo
Account Specialist: Simona Maggio
Head of Production: Alessandro Francesco Brivio
Senior Producer: Erica Lora Lamia
Chief Strategy Officer: Antonio Ognissanti
Strategy Director: Sara Mantenuto
Photographer: Karim Fortunato / Mariano Legname García
Production house: El nene del globo rojo / Ale Burset
Producer: Wolf Credo
Retoucher Eduardo Navarro
