The Will

Agency: MullenLowe Group


At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.

This professional campaign titled 'The Will' was published in Spain in May, 2019. It was created for the brand: Magnum, by ad agency: MullenLowe Group. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: LOLA Mullenlowe, Madrid, Spain


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