Governo de Goiás

The weight of a tragedy

Agency: Box Comunicação


One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world's worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal.

This professional campaign titled 'The weight of a tragedy' was published in Brazil in September, 2017. It was created for the brand: Governo de Goiás, by ad agency: Box Comunicação. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Box, Goiânia, Brazil
Creative Directors: Bruno Lopes
Creative Director / Art Director / Illustrator: Wesley Silva
Copywriter: Valdeir Castro
Additional Credits: Fernando de Paula

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