Description
This ad by the Government of Goiás delivers a powerful and intelligent message about the state’s effective fight against drug trafficking, highlighting the removal of over 240 tons from circulation. The word “drugs” was deliberately left out of the text, just as the Government has removed them from the streets, creating a symbolic and subtle statement that avoids sensationalism. The reference to the International Day Against Drug Abuse and Illicit Trafficking provides the necessary context, while the sober and direct visual reinforces the seriousness of the message and underscores the government’s efficiency and commitment.
This professional campaign titled 'Drugs removed' was published in Brazil in June, 2025. It was created for the brand: Governo de Goiás, by ad agency: Logos Propaganda. This Digital and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago by Creative Direction: Wesley Silva.
Credits
Agency: Logos Propaganda
Advertiser: Governo de Goiás
Art Director: Wesley Silva
Copywriter: Catherina Adorno
Creative Direction: Allyne Durando
Account Executive: Emília Lima / Bárbara Lopes
Traffic Manager: Carolina Dias
