In partnership with Gazeta.pl, a leading Polish newspaper, VMLY&R purchased and closed down the country’s longest-running erotic magazine, “Twój Weekend” in opposition to the objectification of women and because people should not learn about sex and relationships from erotic magazines.
After 27 years in publication, the last issue was published in March. “The Women’s Issue” does not feature any nude photos or sexist language but aims to spark conversations and raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism – as well as promote diverse and progressive narratives of femininity. Profits from sales of the final issue will be used to fund equality training at schools.
This professional campaign titled 'The Weekend' was published in Poland in March, 2019. It was created for the brand: Twój Weekend, by ad agency: VMLY&R. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: VMLY&R, Poland