We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country!
This professional campaign titled 'The way to school' was published in Switzerland in March, 2017. It was created for the brand: Hes-so Valais Wallis, by ad agency: Franz & René. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: franz & rené, Bern, Switzerland
Creative Director: Yoann Cosson
Art Director: Marco De Albuquerque
Copywriter: Yoann Cosson
Director: Jules Guarneri
Skier: Laurent de Martin