The warming hanger

Agency: Mercury 360


Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.

This professional campaign titled 'The warming hanger' was published in Romania in February, 2012. It was created for the brand: Samusocial, by ad agency: Mercury 360. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 12 years ago.


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Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu

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