Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.
This professional campaign titled 'The warming hanger' was published in Romania in February, 2012. It was created for the brand: Samusocial, by ad agency: Mercury 360. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.
Watch the video too: http://www.youtube.com/watch?v=UQdt4Ijm87o
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu