Replace Your Voicemail Message

Agency: McCann


Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.

This professional campaign titled 'Replace Your Voicemail Message' was published in Belgium in January, 2013. It was created for the brand: Samusocial, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin


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