Description
The Insight: In modern urban living, your home’s comfort is often at the mercy of your neighbor’s lifestyle. We rarely think about walls until they fail to protect our silence.
The Concept: The campaign "The Wall is Important" visually demonstrates the invisible value of high-quality construction. By using a split-screen technique, we show two different worlds coexisting side-by-side. On one side, there is the need for silence—sleeping, reading, or focusing. On the other, the inevitable noise of life—cheering fans, drumming, or renovation.
The stark contrast emphasizes that the only thing standing between your peace and someone else's chaos is the quality of the wall. At Marina Village, we prioritize superior sound insulation to ensure that your home remains a private sanctuary.
This professional campaign titled 'The Wall is Important' was published in Azerbaijan in December, 2025. It was created for the brand: Marina Village, by ad agency: trenders. This Design, Digital, and Print media campaign is related to the Real Estate industry and contains 10 media assets. It was submitted about 1 hour ago by Trenders of advertising & growth.
Credits
Advertising Agency: Trenders, Baku, Azerbaijan
Art Director: Nuriman Zakiroghlu
AI Visual Creator: Nazrin Dadashova
Graphic Designer: Almaz Abdullayeva
Idea & Copy: Nuriman Zakiroghlu
