The Very Big Kid

See a Very Very Very Very Very Big Kid Outside? That Means Your Favorite Sour Candy Is Inside. 20,000 bags of Sour Patch Kids are up for grabs in the brand’s latest Halloween stunt.

Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like.

This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.

Meet The Very Big Kid: a 15-foot inflatable created by DAVID Miami, pointing directly at the houses giving out the good stuff. Bigger than the viral 12-foot skeleton that took over lawns and TikTok feeds, this new Halloween icon doesn’t just decorate — it directs.

“Halloween has become an arms race of decorations - but what really matters is great candy,” said Gabi Stone, Brand Manager at Mondelez. “We made sure this Halloween the biggest trick will lead to the best sour treat.”

“The sweet part is that the Very Big Kid is out there,” said Edgard Gianesi, Chief Creative Officer at DAVID Miami. “The sour part is that we’re not telling where!”

So, if you spot The Very Big Kid on your block, don’t walk - run.

A Halloween of epic proportions might be waiting behind that door.