Sour Patch Kids

Sample Our Schools

Agency: DAVID Miami


SOUR PATCH KIDS is calling current or prospective students at Historically Black Colleges and Universities (HBCUs) seeking scholarship funds to participate in the third annual “Mischief for Change” scholarship program. The brand has committed $1 million in scholarships over five years for eligible students attending HBCUs. To date, the program has supported 21 students attending HBCUs across the country – future changemakers who were selected for demonstrating how they are/will change the world for the better. SOUR PATCH KIDS is proud to partner with the Thurgood Marshall College Fund (TMCF) for this program that inspires change and invests in the next generation of Black leaders.

“The Mischief for Change scholarship is helping empower students who are the next generation of changemakers,” said Candyce Jefferson, Senior Brand Manager for the SOUR PATCH KIDS brand. “The SOUR PATCH KIDS brand is about playful mischief, and this scholarship supports students who challenge the norm to spark meaningful social change. We are excited to welcome the 2023 scholars into the family and partner with HBCUs to support Black students pursuing their education and aspiring to positively transform the world.”

SOUR PATCH KIDS is also calling “atten-hut” to HBCU Marching Band fans who want to create a free, custom marching band sample kit as part of the “Sample Our Schools” program – a first-time campaign element. Users can mix fight song tracks from Morehouse College, Tuskegee University, and Winston-Salem State University Marching Bands to produce custom tracks. Fans can post their own mix using the samples and tag @TheRealSourPatchKids on TikTok for a chance to be featured on the brand’s social media page and help spread the joy and talent found at HBCUs.

HBCUs play an unmatched role in elevating Black students and the Black community. Many students rely on scholarship funds to help with the significant financial challenges as college costs have risen.

This professional campaign titled 'Sample Our Schools' was published in United States in April, 2023. It was created for the brand: Sour Patch Kids, by ad agency: DAVID Miami. This Integrated medium campaign is related to the Confectionery, Snacks and Education industries and contains 1 media asset. It was submitted over 1 year ago.


Agency: DAVID Miami
Campaign: Sample Our Schools
Client: Sour Patch Kids
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Ricardo Honegger
CCO: Rafa Donato
ECD: Jason Wolske
Copywriter: Thomas Nitti
Art Director: Seiji Wakabayashi
Associate Copywriter: Ander Perez
Associate Art Director: Sophia Malcoyannis
Operations Manager: Larissa Cocchiaro
Head of Innovation and Technology: Toni Ferreira
Head of Account: Carolina Vieira
Group Account Director: Mariana D’Aprile
Account Director: Isabella Franco
Account Supervisor: Margarita Pena
Global Chief Strategy Officer: Paula Vampre
Senior Strategist: Vanessa Amaral
Global PR Director: Sandra Azedo

VP Marketing Confectionary: Iryna Shandarivska
Sr. Marketing Director Confectionary, Seasonals and Chocolate: Lauryn McDonough
Sr. Brand Manager: Candyce Jefferson
Sr. Associate Manager, DTC: Alvin Tin

Executive Producer: Lexi DeVogelare
Executive producer: Sean Dunleavy
Music Producer: Todd Porter

Vice President: Rayanne Zackery
Account Supervisor: Olivia Buffington
Account Supervisor: Natalie Clending
Senior Account Executive: Bethany Haskins


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.