Ministry of Environment Jordan

The Unsinkable Truth

Agency: Y&R


Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

This professional campaign titled 'The Unsinkable Truth' was published in Jordan in August, 2018. It was created for the brand: Ministry of Environment Jordan, by ad agency: Y&R. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Y&R Amman, Jordan
Creative Director: Emad Khayyat
Art Directors: Emad Khayyat, Zayd Abidi
Copywriter: Shatha Al Trad

Revista Mamãe Bebê
Colégio Darwin


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